Franchise Development Strategy
A franchise expert will help develop the full franchise package. The program aims to encourage small and medium-sized companies and local brands to grow globally.
What does it offer?
- Minha would cover the cost of consultancy including (but not limited to) following components:
Phase 1: Franchise Readiness Assessment:
• Development of customized survey tool based on scoring logic to determine the profitability, marketability, legal structure etc. of a potential franchise concept.
• Franchise Readiness Assessment
Phase 2: Export Development Plan:
• Export Readiness Assessment will be conducted involving country selection framework
• Develop competitor analysis, key risks covering political, legal aspects, fixed costs, exchange control, taxation, finance and personnel
• A thorough Target Market analysis will guide a tailored entry plan considering political, legal, cost, taxation
• Advising on IP protection and establishing the necessary infrastructure
Phase 3: Franchise Development Plan:
• Strategic and Financial Plan for Franchising
• Marketing and Branding Plan
• Franchising Supply Chain and Capability Planning
• Manpower Planning
• Standard Operating Procedures / Manuals
• Franchise Agreement templates/Legal Documentation
• Franchise Due Diligence Framework
• Franchise Training Manuals
BENEFITS
- • Enhanced Brand Recognition: Franchising enables businesses to expand their brand presence across multiple locations, significantly increasing brand recognition and consumer awareness.
• Revenue Growth: Through franchising, businesses can generate additional revenue streams via franchise fees and royalties, thereby substantially boosting the company's overall financial performance.
• Accelerated Market Penetration: Franchising allows businesses to swiftly and effectively enter new markets and regions, leveraging the local knowledge and expertise of franchisees to establish a strong market presence.
THIS SERVICE INVOLVES 2 STAGES
Franchise Readiness Assessment –free of charge Franchise. Readiness Assessment which is designed to determine the brand’s readiness to be franchised and involves a short questionnaire and on-site study/ assessment by a specialized consultant
Franchise System Development – 50% subsidized. Franchise Development System which the development of the full franchise model including strategy, operational aspects, legal, marketing documentation, etc.
Qatar Development Bank list for less attractive industrial sectors
Frequently asked questions
FAQs
What are the requirements?
• Valid ID
• Valid CR
• Audited Financial Statements for past year
• Additional information equirements form
• Valid CR
• Audited Financial Statements for past year
• Additional information equirements form
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What are the eligibility criteria?
• All sectors are eligible except (Real estate, construction and Trading*)
• Applicants must successfully pass the Franchise Readiness Audit (Phase 1) to be eligible for Phase 2 and/or Phase 3
*For trading businesses, the support will be given only if the revenue of the company is divided into trading activities and services activities, in which the services activities compromise of at least 30% of total revenues.
• Applicants must successfully pass the Franchise Readiness Audit (Phase 1) to be eligible for Phase 2 and/or Phase 3
*For trading businesses, the support will be given only if the revenue of the company is divided into trading activities and services activities, in which the services activities compromise of at least 30% of total revenues.
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