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Marketing Strategy
Grant: Marketing Strategy
The primary aim of this service is to help small and medium-sized enterprises (SMEs) gain a comprehensive understanding of their market landscape. By doing so, SMEs can make informed decisions, optimize their marketing efforts, and achieve sustainable growth.
The primary aim of this service is to help small and medium-sized enterprises (SMEs) gain a comprehensive understanding of their market landscape. By doing so, SMEs can make informed decisions, optimize their marketing efforts, and achieve sustainable growth.
What does it offer?
- • Market Research: Comprehensive analysis of industry trends, customer preferences, and competitive landscape.
• Customer Segmentation: Identification and analysis of distinct customer groups based on demographics, behaviors, and needs.
• Competitive Analysis: Evaluation of competitors' strengths, weaknesses, market positioning, and strategies.
• SWOT Analysis: Assessment of the business's internal strengths and weaknesses, as well as external opportunities and threats.
• Brand Positioning: Definition of the brand's unique value proposition and positioning in the market.
• Digital Marketing Strategy: Development of strategies for leveraging digital marketing tools and platforms, such as social media, SEO, and email marketing.
• Performance Metrics and Monitoring: Establishment of key performance indicators (KPIs) and regular monitoring to measure the effectiveness of marketing efforts.
• Consultation and Training: Providing expert guidance and training to the client's team on implementing and optimizing marketing strategies.
• Reporting and Analysis: Regular reporting on marketing performance, including insights and recommendations for continuous improvement.
Benefits
- • Informed Decision-Making: Access to comprehensive market insights enables SMEs to make data-driven decisions.
• Targeted Marketing: Tailored marketing strategies ensure that efforts are focused on the most promising customer segments.
• Competitive Advantage: Understanding the competitive landscape helps SMEs identify and leverage their unique strengths.
• Improved ROI: Optimized marketing efforts lead to better resource allocation and higher returns on investment.
Features
QDB covers up to 50% of the cost of the following services
- Marketing Strategy
Frequently Asked Questions
FAQs
What are the requirements?
• Valid ID
• Valid CR
• Audited Financial Statements for past year
• Additional information equirements form
• Valid CR
• Audited Financial Statements for past year
• Additional information equirements form
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What are the eligibility criteria?
• All sectors are eligible except (Real estate, construction and Trading*)
*For trading businesses, the support will be given only if the revenue of the company is divided into trading activities and services activities, in which the services activities compromise of at least 30% of total revenues.
*For trading businesses, the support will be given only if the revenue of the company is divided into trading activities and services activities, in which the services activities compromise of at least 30% of total revenues.
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